Spearheaded by Arpit Jain, in 2014 Maison D’ Auraine partnered with the world’s biggest keratin-based Hair Care Brand, GK Hair, the only brand to possess the hidden treasure of patented ingredient Juvexin and is used by 80 countries worldwide. Since the inception, we have observed outstanding growth and have scaled new heights in the Professional Beauty industry. Under his leadership, Maison D’ Auraine is working aggressively towards new acquisitions globally, with a vision to offer best of Innovative Beauty products to Indian and Global consumers As the demand of keratin hair treatments increased in India, so did Arpit’s ambition and scale of operation. He aimed at revolutionizing the beauty industry, by curating Innovation led Global brands and Trends education. He aimed at investing heavily on setting up a ‘Research & Development Center’ to advance the science of creating the best beauty products with safe and high quality ingredients, backed by latest technologies, keeping a check on environmental concerns, following commitment to his vision of Sustainable & Green development.